Power to the people
The first city represented by its inhabitants
From January 1, 2025, Saint-Denis and Ville de Pierrefitte-sur-Seine will form a single municipality. With 145,000 people and over 150 nationalities, the essence of Saint-Denis is diversity. Forget monograms, pictograms, coats of arms, and empty landscapes—Saint-Denis will be the first French city with a human face.
A kaleidoscopic celebration of faces
We conducted over 63 hours of interviews with elected officials and citizens of Saint-Denis. The idea of diversity surfaced again and again. To honour this, we conceived a visual identity based on hundreds of silhouettes of its inhabitants. Every citizen—young or old, man or woman, and far beyond—becomes a flagbearer for the cosmopolitan values of Saint-Denis.
Inclusive down to the letter
A custom typography was developed to maximize accessibility at every level, ensuring this "city together" can be accessed by everybody. Combined with the eco-branding practices used in all our projects, this identity is thoroughly innovative in both its meaning and execution.
Growing with the city
More than 150 silhouettes have already been created to anchor this new identity for the commune. Yet this is only the beginning. This number will continue to grow as Saint-Denis does, tracking the city as it establishes itself in a new era—an era where every citizen is an ambassador and diversity is celebrated as a strength.
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